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About Jordy

Award-winning social media strategist with extensive experience in the entertainment industry. Best known for delivering dynamic social campaigns that engage audiences. An expert in go-to-market campaign planning, social-first asset production, and managing various creative teams across multiple verticals including (but not limited to) Scripted Originals, Adult Animation, Sketch Comedy, Daytime Talk Shows, YouTube Creator Content, eSports, and more. Love PDFs and hate scrolling? Click to

download a copy of my resume.

Core Competencies

Social Media Strategy | Creative Strategy | Data-driven Strategy | Global Strategy | Paid Media Strategy | Platform Best Practices | Fan Engagement | Developing Voice & Tone | Community Management | Calendar Management | Content Management | Scheduling Platforms | Content Creation | Video Editing | Copywriting | Working with Talent | Public Speaking | Pitching | Leading Brainstorms | Stakeholder Approvals | Executing Big Ideas | Creating Presentations | Managing Creative Teams | Managing Agencies | Managing Clients | Long-term Planning | Analytics/Reporting | Research and Development

Work Experience

2022 - Present

Paramount+ Streaming
Social Strategy Lead

Developed and executed record-setting social media strategies for Scripted Originals within the MTV Entertainment (MTVE) portfolio, including high-profile series such as Tulsa King, 1923, Lawmen: Bass Reeves, Lioness, Landman, and Mayor of Kingstown. Most recently, the Mayor of Kingstown Season 3 social campaign was the most-viewed season ever with 31M views (+144% vs. Season 2), most-engaged season ever with 1.6M engagements (+300% vs. Season 2), and most-followed season ever with 197K new social followers (+358% vs. Season 2).

  • Supervised a team of managers and coordinators while working closely with cross-functional VPs and brand directors to align social media plans with Paramount’s wider business priorities.

  • Presented comprehensive social strategies to executive stakeholders, addressing questions and using insights to show positive trends that met marketing objectives.

  • Used real-time data to adjust campaigns as needed. Met KPIs - reach, growth, impressions, and views - for both franchise and brand channels. 

  • Received multiple industry-recognized awards, such as a Clios SILVER award for 1923’s Orotone Photography: How It’s Made (2023), and a Clios BRONZE award for Rabbit Hole’s P+ Instagram Infiltration Hack (2023).

2022 - 2022

April Wilkerson
YouTube Producer

Produced multiple video projects and secured over $100,000 in sponsorships with YouTube Content Creator April Wilkerson.

  • Led a small team of shooters, graphic designers, and editors from concept to delivery on multiple how-to DIY builder videos. 

  • Hired additional crews as needed, negotiated all third-party vendor contracts, and sold branded content packages.

2016 - 2019

ViacomCBS
Social Media Producer

Implemented social strategies for CBS Daytime tentpoles The Price is Right, Let’s Make a Deal, and The Talk. Increased channel growth and engagement rate Year-over-Year (YoY). 

  • Produced over 600 video assets across Facebook, X (fka Twitter), and Instagram pages, resulting in an +11% increase in video completion rates while also growing the 18-29 male demographic by 21%.

  • Shot, edited, and posted daily social content. Stayed up-to-date on emerging platform trends. 

  • Worked closely with Marketing and PR to identify cross-platform activations which resulted in many interactive social segments for broadcast. Some examples include inviting Instagram followers to chat with talent, conduct real-time social polls, and having our Talent compete in various viral challenges.

  • Recognized across the industry for my hard work, resulting in multiple awards such as an Emmy for Outstanding Talk Show, Entertainment (2017) and a Telly for Craft Use of Humor (2018).

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2014 - 2016

Variety
Social Media Manager

Managed daily social programming, creative ideation, copywriting, and community engagement for @Hollywood and @Variety social handles. 

  • Developed young, hip tone-of-voice for newly launched @HOLLYWOOD YouTube channel.

  • Positioned multiple campaigns to increase website clicks and video views on variety.com.

  • Developed a weekly schedule to optimize video content streams across YouTube, Instagram, and X (fka Twitter).

  • Led live content coverage, capture, and execution for talent press junkets, content shoots, and marketing events, including (but not limited to) Backstage at The Oscars, Coachella Music Festival, San Diego Comic-Con, Power of Women, SAG Awards, MTV Movie Awards, I Heart Radio Awards, Independent Spirit Awards

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Emmy Award - The Talk

Outstanding Talk Show, Entertainment (2017)

Bachelor of General Studies (B.G.S.), English, Creative Writing

Bachelor of General Studies (B.G.S.), Theater Arts, Performance

University of Kansas

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